Aug 6 2025

Adidas and ISLA Announce Groundbreaking 5-Year Global Partnership

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August 6, 2025 – Zurich, Switzerland – The International Sports League Association (ISLA) has officially announced a landmark five-year global partnership with sportswear giant Adidas, solidifying a historic alliance ahead of the organization’s inaugural 2025–26 season.

Under the agreement, Adidas will become the official apparel and equipment sponsor of ISLA, providing match balls, training gear, official kits, and sideline apparel across all ISLA competitions — including the flagship ISLA Global League, which launches this fall.

“This partnership with Adidas is more than a brand deal — it’s a statement,” said ISLA President Karim Doumbia. “We are building something global, bold, and enduring. Adidas shares our ambition to inspire the next generation of athletes across continents, cultures, and competitions.”


? A Global Alliance for a Global League

The partnership will span all of ISLA’s active sports in the 2025–26 season, including:

  • ⚽ Soccer (Global League, Youth, Women’s Pilot)

  • Basketball (European & Continental Leagues)

  • Volleyball, ? Rugby Sevens, ? Cricket (T10), and more

Each sport will benefit from Adidas’s technical expertise and sustainable innovation, with custom designs tailored to local fan cultures and climate demands.

“Partnering with ISLA is a once-in-a-generation opportunity,” said Nina Holz, Head of Global Sports Partnerships at Adidas. “We believe in what ISLA represents — fairness, access, and unity through sport. We’re proud to be with them from day one.”


? The Look of a New Era

Adidas will debut a full ISLA apparel collection, including:

  • Club and referee kits

  • Training wear and fan merchandise

  • Custom match balls for each sport

  • Sustainable footwear line for ISLA academies

The official unveiling of ISLA's Adidas match kits is scheduled for September 15, 2025, just weeks before the Global League kickoff.


? Agreement Terms

  • Duration: 2025–2030 (5 years)

  • Scope: Apparel, equipment, footwear, fan merchandise

  • Branding: Adidas will feature prominently on official ISLA matchday broadcasts, signage, and digital platforms


?️ A Unified Vision

The partnership reflects ISLA’s growing status as a serious force in global sport. With 20 soccer clubs already signed across Europe, Africa, Asia, and the Americas, and new basketball leagues forming, ISLA has positioned itself as a next-generation league model — inclusive, scalable, and modern.


? About ISLA

Founded in 2024, the International Sports League Association (ISLA) is a global multi-sport organization designed to connect clubs, fans, and athletes across borders. With a club-first model and unified calendar, ISLA aims to revolutionize how sports are played, broadcast, and experienced.


? About Adidas

Headquartered in Herzogenaurach, Germany, Adidas is a global leader in sportswear and innovation. With a legacy of elite performance and cultural relevance, Adidas continues to redefine what it means to live and play through sport.

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